About Custom Design Roofing LLC

William Phinizy- Owner


University of Arizona
CertainTeed Master Shingle Applicator
CertainTeed Quality Master
Certified Air Vent
Custom Built Metal Applicator
Duro Last Single Ply Applicator

Work History– 30 plus years as
Sales Manager
Project Manager

Started Custom Design Roofing in 1977


Married 36 years (Carrie)
4 Children
5 Grand Children


Watersports (Surfing, Skiing, Jet Skiing, Sailing, Boating)
ATV’s (Quads)
Snow skiing

William Phinizy- Owner of custom Design Roofing, llc

Carrie Phinizy – Finance & Credit Director

CDR Member/Owner
Tacoma Jr. College
Securities exams passed Series 7, 63, 53, 24

Licenses for Life, Health, and Disability

Work Experience

I have worked in the Insurance and Financial Industry for over 20 years.
My experience as Office Manage, Compliance Controls Coordinator, Registered Principal for suitability review, Client service.

Family Activities

Married for 39 years
Mother of 3 children, and 5 grand-children


Jet Skiing
ATV  (Quads)
Snow Skiing


William Phinizy- Owner of custom Design Roofing, llc

Demetre Phinizy – Production Manager/ Owner Member

Education and Certifications
Graduated from Western University
CertainTeed Master Shingle applicator
CertainTeed Quality Master
Certified Air Vent
Custom Built Metal Applicator
NU-Ray Metal Applicator
Versico Single Ply Applicator

Work history
12 yrs. as Dispatch Manager
Project Manager
Sales Manager
Military housing, residential, and commercial roof installation

Snow boarding
Mushroom hunting


William Phinizy- Owner of custom Design Roofing, llc

Carl Carlson – Senior Sales Manager

Certainteed Select Shingle Master
GAF Master Elite
Owens Corning Platinum
NU-Ray Metals
Low Slop applications



20 YEARS Residential Re-Roofing Sales
Commercial Troller Alaska



Wood Working Shop
Road Trips Around Cascades and Olympics Mountains

William Phinizy- Owner of custom Design Roofing, llc

Sonia M. Lopez

About Engaged with 2 children
Moved from Texas  to Washington since 2007


Education & Certifications

Graduated with an Associates in Accounting
Graduated with an Associates in Business Management
Educated with 1 year of Project Management with the specialty in Construction
Pursuing a Bachelor’s degree in Legal Studies
Trained on Individual and small business taxation
Certification in Import and Export administration


Work Experience – 5 years

Full charge Bookkeeping
Human Resources
Account Payables and Receivable
Income tax preparation



Psychology, poetry, mystery books
Concertos music, mystery, psychology, fairy tales, and horror movies
Basketball, soccer, football, volleyball

William Phinizy- Owner of custom Design Roofing, llc

See what our customers are saying!

Tim AllenTim Allen
01:08 23 Jul 23
These guys are custom Design Roofing are the best of the best. If you want the best value for your money, and expert installation plus remarkable customer service....look no further.Stop scrolling and just give them a call 🤙
Russell BilesRussell Biles
01:23 06 Feb 23
From my first interaction with this company, Dimitri's professional courtesy, direct and zero pressure mannerism, and a clear care for our residence won my wife and I over. Working with local contractors is usually our preference, and our trust with this company was definitely placed correctly. Dimitri returned with our estimate, with the three options we chose, talked us through each, and we could not be more pleased with the result. Our new 50 year roof was perfectly installed by his highly skilled and down to earth staff, Zack and Ray, along with others who respected our home shown through their care with quality installation. They corrected previous installation issues configuring code required baffling, new venting, missing insulation, worked through new skylight features, capped by working with the unexpected problem of re-decking the entire living space.The pricing Custom Design Roofing came in as a clear choice winner above the other two of three bids we limited ourselved to for reroofing our home. The staffing was spectacular, communication was timely, and most importantly, there were no surprises.I would not hesitate in the slightest to work with Custom Design Roofing again for my home roofing needs.Dimitri, Zack, and Ray, thank you! Your work continues to exceed and keep our home well covered.
marc janesmarc janes
00:16 16 Jun 22
From the outset, Demetre and his team anticipated and exceeded our expectations. Unlike several other regional players who, by comparison, seemed slick, a bit too sure of themselves, brimming with assurances but proved wanting in reliability and expertise, CDR took pains to be thorough, correct, considerate, and professional. They were particularly careful to avoid glib, superficial answers but, instead, to double check and provide technically sound rationale and evidence regarding industry standards. They even had the senior ventilation tech from Air Vent call us, from Texas, to explain aspects of our attic convection dynamics for new generation roof vents.As for value, we have the exact same product (materials) and premier lifetime warranty as others offer, at nearly half the price.
Dan MurdochDan Murdoch
05:41 16 May 22
I appreciated this local, small business for their attention to detail. As we progressed through the re-roofing of my 100 year old home, I got to know the folks doing the work and came to trust their expertise. This second generation family-owned business is trustworthy, honest and always available to answer questions. The person giving you the estimate is the one overseeing the project. These guys have a ton of experience and did a great job on our home.
Michael JungeMichael Junge
00:21 12 May 22
I had a significant leak around my chimney this winter. They came out right away - diagnosed the problem - showed up - and fixed the leak. I have dealt with other roofing companies over the past several years and this experience was by far the best. Quality craftsmanship with even better customer service. I will use this company for any roofing need going forward.
Charli SchmidtCharli Schmidt
17:14 07 May 22
The eves of my roof were rotting and I wasn’t sure of the extent of the repairs needed. Custom Design Roofing sent someone to assess the damage and they came up with a game plan that was not only effective, but fit within my budget. They were conscious of my situation and were quick to remove and replace the gutters, and repair my eves. They even did a small repair on a leak until I was financially in a better situation to get a new roof.This is a family owned business that truly cares about their customers and made me feel as important as family. I would highly recommend Custom Design Roofing.

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